Welcome To The Multiverse: Creating Hyper-Reality Brands

I’ve written before about our progressive move towards greater degrees of participation in the way we consume and curate media and the fact that brands will inexorably (albeit with a bit of heel-dragging) gravitate towards audience participation, as a means to engage with them; in the process relinquishing some degree of control of their own messages.

Directing Duo Hatch Stop-Motion Sand Sculpture Music Video for Eatliz

Sea turtles have it rough, man. Despite rather clumsy ergonomics not suited for land, tenacious female turts haul themselves up onto beaches under the cover of darkness, dig a nest in the sand with their flippers, lay a bunch of eggs, bury them, then drag themselves back into the sea.

Fictional Futures: The New Realities Of Immersion

If my experience of culture has proven anything to me it is that we have an insatiable desire to escape our own realities and create new ones. It also points to a fundamental psychological reliance upon fiction as a way to understand the world and our place within it.

Games of Nonchalance: Art, Transmedia and ARGs in San Francisco

Jeff Hull is the founder and creative director of Nonchalance, a hybrid arts consultancy based in San Francisco. At this year’s IndieCade, Nonchalance won the World/Story Award for their “epic, immersive, poly-media, real-world adventure,” the Games of Nonchalance.

Growing Games: MMOs For The Very Young

I’ve noticed something in the last year or so, that I suppose many other parents of young children have most likely also noticed: There’s an awful lot of online games out there for them.

Sweet Smelling Six Scents Project Makes Scents of Memories

Hey, you. Yeah, you. Do you smell that? It’s Six Scents. No, it’s not a documentary on the sextet of foul-smelling films M. Night Shyamalan has wafted through theatres since his acclaimed breakthrough, Six Sense. You will not see dead people.

Dexter ARG: Transmedia Storytelling Born and Executed in Blood

Dexter Morgan, the much-loved vigilante serial killer from the Showtime drama Dexter, has kept his knives busy this fifth season slicing and dicing perps in his plastic-wrapped kill rooms.

Andy Grammer's Debut Video Brings the Interactive

Better keep your head up. Why? Because for singer Andy Grammer’s debut video for the single, Keep Your Head Up, viewers get prompts and can click on the video to change the outcome of the action.

IMPROVision: Filmmaking on Cell Phones

What if I told you that you could make a short film with another person without ever talking about the plot or characters before or during the making of your project AND you don’t even have to be in the same physical location with the other person at any time during your shoot?

Across Transmedia from Power to the Pixel: The Cross Media Forum

I’ve had the pleasure of attending two transmedia (or cross-media, if you prefer) conferences this year. The first was Transmedia Hollywood, over in LA, which was hosted by the venerable Henry Jenkins. And the second was Power to the Pixel (or PttP) this week.