The Dark Side of Japan


  Creative production studio abstract:groove have put together a gorgeous looking promo for Yamaha, exploring The Dark Side of Japan. Through films we’ve all seen that underworld of tattooed yakuza, kanji written in neon lights, and street noodles.  If you’ve ever been to Japan … Continue reading

Comparing The First TV Commercials By Facebook, Twitter, And Google


Now that these three tech titans have all made a TV Commercial, let’s compare them! All of these commercials are targeted at first-time users, so we’re going to try and watch and react to them from that point of view. … Continue reading

Welcome To The Multiverse: Creating Hyper-Reality Brands


I’ve written before about our progressive move towards greater degrees of participation in the way we consume and curate media and the fact that brands will inexorably (albeit with a bit of heel-dragging) gravitate towards audience participation, as a means … Continue reading

Nike Loves New York


As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five … Continue reading

Scrabble’s ”the Beautiful Word” Campaign True Collaborative Undertaking

scrabble_001b looks at the collaborative nature of Scrabble’s highly successful ‘the Beautiful Word’ campaign, which utilized creative storytellers from around the globe. The piece includes quotes from many of the artistic contributors, including Art Director Antoaneta Metchanova of Ogilvy Paris. … Continue reading