(Source: Frogdesign.com via Motionographer.com) Umyot Boonmarlart says that in order to design interactive experiences, you need three key ingredients: story, media, and context.

"Story is what you try to communicate, the message that you want to get across. It can be anything from branding, a narrative story, information, an educational message or simply the proposition to 'buy me'.

Then, you pick the media you think will deliver the story successfully. Consider everything you pick as your media whether it is paper, web, color, imagery, video, sound, typography, or even an empty space you use. Every element of the media serves your story telling.

Lastly, one must consider the context of your story ... The following case studies are examples of interactive experience design that utilize these three elements of interactive experience successfully.”

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