Dark Knight Transmedia Marketing Video

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July 26, 2010
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Power to the Pixel is delighted to announce its Pixel Market which will take place on 13 and 14 October 2010 in London. Applications are now open ...
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(Source: http://blog.metacafe.com)It’s not enough to simply create a simple videogame in today’s fast-paced multimedia world. To make it big, o ...
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Toronto Urban Film Festival... Deadline Days Away

SUBMIT TO TUFF 2010 NOW - DEADLINE JULY 15 The Toronto Urban Film Festival (TUFF), unique in North America, is a 10-day public film festival that re ...
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Hilarious Cyrus Mashup

(Source: www.firstshowing.net)Hey interwebs (that's you!) listen up. The Duplass Brothers' hilarious comedy Cyrus is currently playing in limited thea ...
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3D Interactive Video... Get Your Goggles On

(Source: creativereview.co.uk)Swedish pop star Robyn has launched a 3D video, complete with Twitter integration, for her delightfully titled new tra ...
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Topics: Advertising : Comics : Film : Transmedia

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Dark Knight Transmedia Marketing Video

BY Jawbone.tv News | March 01, 2010

"In May 2007, 42 Entertainment began a viral marketing campaign utilizing the Dark Knight's "Why So Serious?" tagline. A transmedia experiment with over 10 million participants in over 75 countries that played across hundreds of web pages, interactive games, mobile phones, print, email, real world events, video and unique collectibles." (A few years ago now, but nice to see it crystallized.)

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