(Source: Tubefilter)

While a large chunk of the digital and social media world were networking it up at SXSW (and believe me, those left behind or who decided to leave early were quite jealous), a smaller but just as voracious group of unique storytellers and academics gathered at USC for the USC School of Cinematic Arts and the UCLA Producers Program, School of Theater, Film and Television co-sporsored one-day conference Trandsmedia, Holywood.

Lead by Denise Mann, Associate Professor, Producers Program, UCLA School of Theater, Film and Television and Henry Jenkins, Provost’s Professor of Communication, Journalism and Cinematic Arts, Annenberg School of Communications, USC, the conference was a one-day affair packed to the gills with panels discussing everything from how transmedia is reconfiguring entertainment to tips and tools on designing your own transmedia stories, to where the future of marketing utilizing transmedia may be heading.

Although an entire article onto itself could be written about “What is Transmedia?”, and the term itself is heavily debated (one of my collegues instead refers to himself as “Platform Agnostic” while others think the term “Cross-Media” is simpler and more accurate), but the general consensus is that it is telling a story across numerous platforms. A simple example would be the Star Trek franchise, which began as a TV show and extended to movies, novels, video games, etc ...

Read the full article at Tubefilter.